The survey canvassed 1,000 adult gamers from the US, who are spending more than 3 hours per week playing games on PC, Consoles, or Mobile. Mobile-only players were excluded.
- People associate Meta (73%), Epic Games / Fortnite (27%), Roblox (21%), The Sandbox (15%), and Niantic (10%) with metaverse experience.
- Only 35% are accepting ads in the metaverse. 40% mentioned that they won’t be happy with ads in virtual worlds. 46% of respondents will feel uncomfortable if ads will track their eyes or head movement.
- Only 11% were interested in earning in the metaverse. 49% would prefer just playing. Other 40% will be glad to mix both earn and play.
- 81% of respondents never interacted with NFT or cryptocurrencies before. About a half (45%) do not want to see metaverse and crypto to be connected.
