Niko Partners studied how the regulations of September 2021 affected young gamers in China between the ages of 6-17.
- The number of gamers between the ages of 6-17 decreased from 122M (2020) to 83M in 2022. Wherein Niko Partners analysts are sure that the number of young gamers will increase to 115M in 2026.
- Before regulations, about 60% of young gamers named themselves gamers. Now only 40% are gamers.
- 77% of children and teenagers started to play less. 54% are playing only in allowed hours.
- Only 29% of young Chinese gamers are playing more than 3 hours per week. Parents are helping them – 82% providing their children with their adult IDs.
- However, 52% of young gamers in China agree that time spent with games should be controlled. 76% of young gamers are sure, that video games have a positive impact.
- 86% of young Chinese gamers are playing on mobile devices, 30% – on PC, and only 6% on consoles.