- 10.9% of all apps with subscriptions are games. However, the share of games with subscriptions in the category is much lower than in non-gaming apps.
- Subscriptions are generating 36% of the overall revenue of gaming apps (among those who have subscriptions). In non-gaming titles, this share is much higher – 82%.
- Downloads of games with subscriptions dropped by 18% on iOS and 8% on Android from August 2021 to March 2022.
- Paid downloads of casual gaming titles with subscriptions grew in January 2022 by 33% YoY. Paid downloads of mid-core games in the same period fell by 40%.
- An average conversion from installing to subscription in 30 days in Q1 2022 in games is just 0.2%. Conversion to the purchase is 2.6%. Non-gaming apps are showing much better results in the same period – conversion to subscription is 2.1%; conversion to purchase is 5.5%.
- Gaming apps with subscriptions have one of the best ATT Opt-in rates – 54%.
