PlayStation 5 is now the top-selling console in the UK in 2022. ironSource told about game monetization and discovery in 2022. 1% of top gaming companies take 93% of mobile revenue. And more.
This week:
- ironSource: App Discovery in 2022
- ironSource: App Monetization in 2022
- GfK & GSD: PlayStation 5 is the best-selling console in the UK so far
- Sensor Tower: Top Grossing Mobile Games of August 2022
- Sensor Tower: 1% of top gaming companies take 93% of mobile revenue
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ironSource: App Discovery in 2022
ironSource surveyed 18,894 mobile gamers and 11,563 users of non-gaming apps. On top of that, the company talked with 500 random people to verify the results.
- 70% of gamers and 78% of users of non-gaming apps downloaded apps after watching a mobile ad.
- 48% of users are finding new games through the ads. 46% are relying on friends’ recommendations. 37% find new games in store recommendations.
- 35% of gamers are downloading new apps in their free time, on vacation, or on holidays. 29% are downloading new games when it’s necessary. 23% – when setting up the new device.
- Users think that video ads, app store ads (like Apple Search Ads), and interactive ads are the most useful formats for finding new apps. 32% of the gaming audience prefers store ads.
- 55% of mobile gamers notice mobile ads if it’s relevant. 37% are attracted to humor. 36% motivates an opportunity to get an in-app reward.
- 60% of non-gaming app users are playing games.
ironSource: App Monetization in 2022
ironSource surveyed 18,894 mobile gamers and 11,563 users of non-gaming apps. On top of that, the company talked with 500 random people to verify the results.
- 30.4% of the gaming audience prefers traditional IAP. 31.4% are ready to watch ads. 15.7% will be happy to pay to turn off ads. The rest 22.5% didn’t define their payment preferences.
- 24% of zoomers can’t stand ads and are ready to pay to turn it off.
- 43% of mobile gamers in the last 5 years started downloading more free apps. 17% started to pay more. 10% started to spend less.
- 35% of mobile gamers never paid in apps. 20% made purchases up to $5. 18% had experience with small payments of around $1.
- Regarding behavior inside one app, 37% of players can make occasional purchases of a few bucks. 28% never do the IAP. 16% are buying bundles with the price of $10-20.
GfK & GSD: PlayStation 5 is the best-selling console in the UK so far
- PlayStation 5 sales in August increased by 56% compared to July.
- The growth allowed PlayStation 5 to become the most selling console in the UK so far. However, Nintendo Switch is feeling good too – the system in August 2022 increased sales by 4%.
- Xbox Series S|X sales remained on more or less the same levels.
- About 125k consoles were sold in August 2022, which is a 20% growth MoM. Despite this, console sales are decreasing. In the first 8 months of 2022 about 880k consoles have been sold. It’s 30% less than in January-August 2021.
- 1.67M games were sold in the UK in August 2022. It’s a 10% decrease YoY and a 3% decrease MoM.
- The new Saints Row became the best-selling game of the month. Lego Star Wars: The Skywalker Saga is second.
- 547,122 accessories have been sold in August 2022. The decrease to the previous month is 0.7%, to the previous year – 14.5%. DualSense is holding the first position with White & Black versions of it being top sellers.
Sensor Tower: Top Grossing Mobile Games of August 2022
- Honor of Kings is traditionally the first with $222M of revenue. 94% came from China, 2.3% from Taiwan, and 1.8% from Thailand.
- PUBG Mobile was second – players spent $156.3M in August. 60.7% of revenue came from China, and the US with an 8.8% share is next.
- Diablo Immortal earned $97M in August – 42% more than in July. The increase is connected with a launch in China, which is responsible for 61% of overall revenue. The US users are responsible for 16% of the money.
- Overall players spent $6.6B on App Store & Google Play in August 2022. It’s 12.4% lower than it was the last year.
- The US is first in revenue with $1.9B and 28% of the overall market, Japan is next (20%), and China is third (17.4%) – but in the case of China Sensor Tower is not covering third-party stores, so the real share is higher.
Sensor Tower: 1% of top gaming companies take 93% of mobile revenue
The research covers the first half of 2022.
Revenue
- In the first half of 2022, there were about 46 thousand mobile publishers with revenue. The First 460 earned $27B which is 93% of the market. The remaining 46 thousand shares the 7% of the market ($2B).
- Tencent earned $2.6B on mobile in H1 2022 – about 10% of the top-publishers revenue.
Downloads
- In H1 2022 about 106 thousand of mobile gaming publishers had at least 1 download. 79% of downloads (22B) were taken by the 1% of the most successful companies. Other 99% were forced to be content with the remaining 21% of the market (6B).
- Ten top gaming companies by downloads (AppLovin, Embracer Group, SuperSonic Studios e.t.c.) were responsible for 22% of downloads (more than 5B).
General situation
- The share of the top companies in the overall revenue in H1 2022 decreased from 95% to 93%.
- Share in downloads decreased from 81% to 79%.
