Appodeal studied 100k apps, 70+ ad sources, 2 platforms (iOS + Android), and 3 ad formats – Rewarded Video, Interstitial, and Banners, in 6 key regions from July 2021 to June 2022. The report is based on more than 200B impressions.
eCPM
- eCPM in the US on iOS dropped (from $15.12 to $13.81 in Rewarded Video ad formats), in other regions it grew or stayed on the same level.
- eCPM on Android increased or remained the same in all regions.
- MENA region is showing growth by eCPM on all platforms and ad formats despite banner ads on iOS.
Fill Rates & ARPU
- In H1 2022 only the US managed to keep those metrics on the previous level. In all other European countries, those metrics went down.
There is an ad networks rating and a list of ad sources & DSP available in the full version.
