The market in general
- The number of mobile game downloads last year (from Q2 2021 to Q2 2022) didn’t change. But it’s still higher than pre-pandemic levels.
- The mobile gaming market continued its fall in Q2 2022 ($20.1B vs $21.6B in Q1 2021). The first decline in history was tracked in Q1 2022.
- Sensor Tower analysts expect an annual revenue drop of 2.3%. The mobile gaming industry will earn $86B.
- However, the market should get back to growth in 2023. And in 2026 it will reach $117B.
- Casual games are responsible for 78% of downloads. Midcore games are generating only 14%. Despite this, mid-core titles are covering 60% of overall mobile games revenue. The most significant genre is an RPG, which is responsible for 27% of overall mobile game industry revenue.
- The US is the largest mobile market (but Sensor Tower is not tracking Chinese alternative stores). It went down in Q2 2022 by 11%. Taiwan made it to the top 5 with a 4% growth and kicked off Germany
- MMORPG is the second after the 4X Strategies genre by revenue. In H1 2022 games of this subgenre earned about $3.6B on mobile.
- Asian countries are still generating about 80% of the MMORPG revenue. However, the situation changes: the US is responsible for 10% of the subgenre downloads in H1 2022 (it’s a 2x growth from the previous year). But this growth was mostly because of the Diablo Immortal release.
- Diablo Immortal is one of the most successful MMORPG launches in US mobile history. In the first 6 weeks, the game earned $28M. The closest MMORPG competitor earned $5M.