The report covers the timeline from January to July 2022.
Israeli Market
- Israeli gaming companies will earn $9B in 2022.
- There are 200 companies with 14k employees in Israel. The country is the leader in the Social Casino and hypercasual genres.
- The pandemic boosted the growth of the Israeli market. The number of downloads increased by 1.5x times; the number of IAP by almost 2x times.
Global Marketing Trends
- From January to July 2022 the number of gaming advertisers increased by 4.2%. The number of creatives in opposite decreased by 17.8%.
- The majority of advertisers and creatives belong to the casual genre. Puzzles are next.
- From January to July 2022 the average advertiser released 318 creatives per month.
- 86.4% of all creatives are videos.
- Android is responsible for 72.5% of all creatives and 70% of advertisers in the reviewed period.
