Unity shared insights into the multiplayer games in 2022. Newzoo spoke a bit about Brazilian games. And Genshin Impact casually reached $3.6B in revenue.
This week:
- Unity: Multiplayer Games in 2022 Report
- Newzoo: Brazilian gaming market in 2022
- SocialPeta & GameIS: Israel mobile gaming market and worldwide marketing trends in 2022
- GlobalData: The Gaming Market will reach $470B by 2030
- Genshin Impact revenue surpassed $3.6B
- data.ai: Social Casino gaming market in 2022
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Unity: Multiplayer Games in 2022 Report
- 52% of the planet’s population is playing games. 77% of them are playing multiplayer titles.
- 32% of multiplayer gamers prefer Battle Royale and FPS.
- There is a country factor in the most popular game genres. South Korean top multiplayer genres are MOBA and RTS, not FPS.
- Sports games showed the highest growth in 2022 compared to the previous year – by 11%. Racing games (+5%) and Battle Royale (+4%) are next.
- MOBA, RTS, MMO, and FPS are the most popular on the PC. Puzzles, card games, simulations, RPGs, and turn-based titles are most popular on mobile devices. Racing games are popular on Nintendo Switch, mobile, and PS4. Third-person shooters, sports games, and fightings are genre-agnostic.
- 35% of multiplayer gamers are worried about the matchmaking system in games. It’s crucial for them.
- Sport and racing games are one of the few where multiplayer experience happens offline.
Newzoo: Brazilian gaming market in 2022
- There will be 101M players in Brazil by the end of 2022. The market will reach $2.7B (#10 globally).
- 52% of Brazilian gamers are both playing games, and watching gaming content.
- 51% of Brazilian gamers are men; 49% are women.
- Most Brazilian gamers are between the ages of 21 to 35 years (43%). Age segments of 10-20 (28%), 36-50 (23%), and 51-65 (6%) are next.
- 60% of gamers played on mobile in the last 6 months. 31% – on consoles. 30% have played on the PC. PC & Console are also winning in the playtime.
- Fortnite, Counter-Strike: Global Offensive & GTA V are leaders by MAU in Brazil. Genre-wise, gamers in the country like shooters, adventure games, and sports games.
- Only 43% of gamers in Brazil made IAP in the last 6 months. The main motivation was a desire to open additional or get access to the exclusive content.
SocialPeta & GameIS: Israel mobile gaming market and worldwide marketing trends in 2022
The report covers the timeline from January to July 2022.
Israeli Market
- Israeli gaming companies will earn $9B in 2022.
- There are 200 companies with 14k employees in Israel. The country is the leader in the Social Casino and hypercasual genres.
- The pandemic boosted the growth of the Israeli market. The number of downloads increased by 1.5x times; the number of IAP by almost 2x times.
Global Marketing Trends
- From January to July 2022 the number of gaming advertisers increased by 4.2%. The number of creatives in opposite decreased by 17.8%.
- The majority of advertisers and creatives belong to the casual genre. Puzzles are next.
- From January to July 2022 the average advertiser released 318 creatives per month.
- 86.4% of all creatives are videos.
- Android is responsible for 72.5% of all creatives and 70% of advertisers in the reviewed period.
GlobalData: The Gaming Market will reach $470B by 2030
- Based on research, the gaming industry revenue in 2021 was $197B. By 2030 it should increase by 2.5x times to $470B.
- In 2030, most of the revenue (more than 50%) will continue to come from mobile. In 2021 Mobile was 57% of the revenue.
- Cloud Gaming will show the fastest growth rates. From $2B in 2021, it is supposed to grow to $30B in 2030.
Genshin Impact revenue surpassed $3.6B
- On the day of the Version 3.0 release players spent $12M for the IAP.
- 32% of the Genshin Impact revenue currently comes from China. Japanese users are responsible for 24% of revenue. The US is third with 18%.
- Genshin Impact now generates more than 110M downloads without third-party stores.
- 21.4% of downloads came from China, and 11.8% – from the US. Japan, despite the large share in revenue, is responsible for 4.4% of downloads only.
data.ai: Social Casino gaming market in 2022
- The US is the largest market for social casino games. It’s responsible for 60% of overall revenue despite the small drop in Q2 2022.
- Chinese gamers’ spending on social casinos increased a lot – from $12M in Q2 2021 to $224.9M in Q2 2022.
- Slots are still the most popular sub-genre. The largest growth during the last five years showed the Teen Patti game – it’s an Indian card game.
- The social casino audience is majorly older than 45 years. Slightly younger (from 35 to 44 years) is the audience of poker & scratcher/lotto games.
