Marketing
- 57% of ad spending is happening on Android. The platform increased its share by 7% compared to the previous quarter.
- The average CPI on iOS in Q3 2022 was $0.25. On Android – $0.15. It’s a minimal difference in the last couple of years.
- The US (CPI – $0.56), Japan (CPI – $0.44), and Brazil (CPI – $0.06) are the top countries by ad spending on Android.
- The US (CPI – $0.71), Japan (CPI – $0.66), and the UK (CPI – $0.39) are the top countries by ad spending on iOS.
Product
- 2% of top hypercasual games had D1 of 51% on iOS and 42% on Android. D7 on iOS was 22%, and on Android – 16%.
- Top 25% of hypercasual games had following metrics: D1 – 33% (iOS) and 26% (Android); D7 – 9% (iOS) and 5% (Android).
- The median D1 Retention benchmarks are 25% on iOS and 19% on Android. D7 benchmarks are 6% – iOS, 3% – Android.
