- ARPU on PC from January to September 2022 was $2.2. On Xbox – $1.2; on PlayStation – $1.1. According to Newzoo numbers, there are more people on consoles who are not paying for games.
- During the same time period, the average ARPPU on PlayStation was $21.2; on PC – $20.5, and $19.2 on Xbox.
- 23% of console owners haven’t bought anything in the last half a year. There are only 18% of such users on PC.
- Fortnite, Call of Duty: Modern Warfare/Warzone and Grand Theft Auto V are the US leaders by MAU from January to September this year.
ARPPU in genres
- ARPPU varies a lot from genre to genre. Adventure games on PC are showing an ARPPU of $11.8 while Battle Royale has $27.9.
- On consoles the situation is similar. ARPPU of adventure games is $13.4; Battle Royale is showing the $23.2 number.
- It’s important to mention that the majority of adventure games have a Premium distribution model. And IAP is an additional monetization tool.