- 97% of midcore and hardcore titles’ in-app revenue is based on repeated purchases.
- There are 64% of paying users are making repeated purchases. And 36% are paying only once – they’re responsible for only 3% of the revenue.
- 51% of payers are making repeated purchases on the same day. 25% – in the first week, 9% – during the second week, and 5% – during the third week. 10% of payers are converting into repeated purchases further.
- The sooner the payer makes the second purchase, the higher the probability he will convert into the third. The probability of a such event in the first week is 77%.
