- The number of advertisers in Q3 2022 reached 36.1k 0 it’s 16.6% more than a year before.
- The number of creatives in the same quarter reached 12.6M. Here is a decline of 8.7% compared to the previous year.
- During the whole of 2022, there was a negative downloads trend, but Q3 2022 managed to break it. The number of downloads in Q3 2022 was 2% more than in Q4 2021.
- DAU in games increased by 11% per year. SocialPeta analytics are sure that users started to prefer old games to new ones more often.
- IAP revenue in 2022 decreased a lot compared to 2021. However, it’s recovering, and the dynamics in Q3 2022 were quite good.
- The number of casual games advertisers is increasing (+1,5%). RPG advertisers, the opposite, decreased by 1.85%.
- The number of creatives for puzzle games increased (+1,53%). For action games (-1,73%) and RPGs (-1,62%) decreased.
- The majority of advertisers are in the casual genre (7.2 thousand), puzzles (4 thousand), and simulation games (3.2 thousand).
- Strategy (524 per advertiser), casino (385 per advertiser), and RPG (381 per advertiser) games are getting more creatives than any other genre.
- 62% of advertisers are on Android. The same platform is responsible for 71% of all creatives.
- 83.6% of all creatives are video. 12% are images.
The report is 109 pages with a deep overview of creatives and the market situation.
