- The UK market will reach $5.5B in 2022. It’s the #6 place in the world.
- There will be 39.1M players in the UK by the end of 2022. #18 in the world.
- 71% of the online population of the UK is playing games.
- 54% of the gaming population of the UK is male. 45% are females, while less than 1% are non-binary persons.
- Most gamers are between the age of 21 to 35 years (33%). Next are segments of 36-50 years (28%), 10-20 years (23%), and 51-65 years (16%).
- UK gamers have different motivations for playing. Some want to get new emotions from the action (36%), some do like to achieve something (32%), some enjoy immersion in a gaming world (30%), and some prefer social features (30%).
- Mobile devices are the largest gaming platform in the UK with 46% of the audience. Consoles (41%) and PC (29%) are the following.
- Consoles are leading in terms of playtime. On average, console gamer spends 5 hours and 42 minutes per week playing games. PC gamers spend 5 hours and 10 minutes weekly. Mobile gamers spend 3 hours 59 minutes.
- Overwatch 1 & 2, Fortnite, and FIFA 23 are the largest games in the UK by MAU.
- Adventure games, Shooters, and Battle Royale are the most popular genres in the UK based on MAU.
- 64% of gamers in the UK paid in games in the last 6 months. 29% received a good special offer, 27% wanted to play with friends or family, and 26% wanted to unlock the unique content.
