The mobile gaming market will continue to decline in 2023 according to data.ai. 80% of gamers are not fully engaged when playing. Hypercasual market competition increased dramatically in 2022.
This week:
- data.ai: Mobile Games Revenue will continue to decline in 2023
- LoopMe: 80% of mobile gamers are not fully engaged while playing
- Azur Games: Hypercasual market analysis in 2022
- Newzoo: Call of Duty, God of War, and Pokemon are the most-wanted gifts this Christmas
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data.ai: Mobile Games Revenue will continue to decline in 2023
- Analytics is forecasting that the trend of revenue decline in 2023 will continue. Mobile Games will earn $107B, which is 3% lower than in 2022.
- The only bright thing in this is that the decline speed will change from 5% in 2022 to 3%.
- The decline will be connected not only with the economic crisis but with new Privacy rules too.
- However, data.ai is forecasting that 11 games in 2023 will reach more than $2B in lifetime revenue, Uma Musume Pretty Derby, Call of Duty: Mobile, State of Survival, Brawl Stars, and Empires & Puzzles are among them.
- 3 games will earn more than $3B. Rise of Kingdom, Slotomania will reach this significant result.
LoopMe: 80% of mobile gamers are not fully engaged while playing
The company surveyed 18 thousand of people from the US (6,192), the UK (5,468), and Singapore (6,680) about their gaming habits.
- On average, 62% of users are playing mobile games.
- Women, on average, are playing more often. 65% of players in mentioned markets play at least twice daily.
- 38% of gamers spend 1-2 hours per day on games—the other 38% – spend at least 2 hours per day.
- Only 1 of 5 gamers are fully engaged while playing mobile games. Others are doing different activities.
- The majority (43%) are watching TV as a secondary activity. 18% are listening to music. 15% are checking social networks. 4% are listening to podcasts.
Azur Games: Hypercasual market analysis in 2022
- The number of hypercasual releases increased by 5 times compared to 2021.
- The overall installs for hypercasual games increased from 10B to 13B. This means, that the competition increased dramatically.
- Only 12.3% of games from the top 300 have been released in 2022. The majority (47.7%) have been there since 2021.
- eCPM has been growing during the whole of 2021. In 2022 the situation normalized and eCPM decreased a little.
- Idle games continue to grow by both revenue and downloads. Runners are declining heavily by downloads. Good growth are showing .io games.
Azur Games experts are positive, that developers should focus on creating better products to stay competitive in the current market. They also should think about adding more IAP and making their games more complex.
Newzoo: Call of Duty, God of War, and Pokemon are the most-wanted gifts this Christmas
- 70% of American gamers want to get those titles this holiday.
- 58% of respondents mentioned, that they will gift games this Christmas. It’s interesting, that 65% of people will gift the game to themselves.
- 20% of people will gift Call of Duty: Modern Warfare 2. God of War (8%), Pokemon Scarlet and Violet (7%), FIFA 23 (6%), and NBA 2K23 (5%) are next.
