AppsFlyer published a report regarding uninstalling numbers. Only Android is counting because it’s rather hard to collect this data on iOS 15 and further. Dates are from July to October (inclusive).
- 49% of apps are deleted from the users’ phones after 30 days. There is an 8% improvement compared to the previous year (53%).
- Games are the most uninstalled apps with a 66% uninstall rate in the first 30 days.
- 71.65% of paid users deleted games in the first month. In the organic case, this number drops to 63.19%.
- On average, users in developing countries delete apps more often than in developed countries.
- Almost 50% of game uninstalls are happening on the second day.
