Newzoo: The Last of Us TV series effect on the game series

• The release of the trailer on December 3 led to the DAU increase in multiple titles of the series. However, days after it went back to normal.

• The interest in the video content about The Last of Us increased a lot after the release of the trailer.

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• After the release of the TV series, DAU in the original The Last of Us increased by 300%. Number of players in The Last of Us: Part I and The Last of Us: Part II increased too.

Source

Sales effect

• GfK reports that The Last of Us: Part I sales in the UK increased by 238% after the TV series release.

Source