- The number of advertisers in 2022 reached 120k (29% are on iOS; 71% are on Android). In 2019 there were 2 times fewer advertisers in the market.
- Gaming ads are responsible for 69.02% of mobile traffic on the App Store and 55.58% of mobile traffic on Google Play.
- Casual games and puzzles are the top genres by share of advertising traffic.
- Fishdom (2%), Woodoku (1,54%), Township (1,5%), Royal Match (1,44%), Blockudoku: Block Puzzle Game (1,2%), and Brandon 2: Brain Teaser Games (1,2%) are game industry leaders by the share in the ad traffic.
- Playrix (6.1% on Android and 5.4% on iOS) is the leader of the game industry by the volume of published ads.
- Rescue Cut – Rope Puzzle is the leader by creatives in 2022. Developers made 605k creatives for this game. Playrix, for comparison, created 177k creatives.
- On iOS, the creative split was the following: video (59.9%), images (37.3%), and interactive creatives (2.8%).
- On Android images are more popular (58.8% of the overall amount), videos are next (38.7%), and interactive creatives are about 2,5%.
- 14.6M creatives were published in 2022.
