Niko Partners call UAE, Saudi Arabia, and Egypt the MENA-3 markets.
- The market intelligence agency valuated the size of those markets in 2022 at $1.8B. In 5 years their CAGR will be about 10%.
- The number of gamers in MENA-3 markets reached 67.4M in 2022. By 2026 this amount will increase to 87.3M with a 6% CAGR.
- Egypt is the country with the largest gaming population, and it’s also the fastest growing. Saudi Arabia is the leader in revenue, and UAE is the ARPU leader.
- 76% of gamers in Egypt, UAE, or Saudi Arabia are younger than 35 years. In Egypt, a significant amount of gamers are younger than 25.
- 73% of gamers in MENA-3 markets are interacting with eSports content.
