- The UK market dropped by 1.6% – from £5.47B in 2021 to £5.38B in 2022. The last time decline was registered was in 2012.
- However, analysts are highlighting that the market size in 2022 is 23% larger than in 2019.
- Drop in revenue analysts are connecting with the normalization of consumer behaviors; macroeconomy situation; decline in real income.
- The mobile segment experienced the most significant drop – by 3%. The console market declined by 1%, however, if we exclude subscription services, it will be 3.2%. PC market fell by 1.2%.
- Business model-wise, subscriptions showed a 9.8% growth in 2022. But their share in the overall revenue is still small. In-game purchases & DLCs dropped by 4.1%. The decline was in the Premium model too, by 1.4% – it might be connected to the growing usage of subscriptions.
