1,002 gamers from the US between the age of 16 to 50 years have been surveyed. The company behind the survey has an interest in receiving positive results, so it might be biased.
- 99% of respondents are sure that AI-controlled NPCs will make games better.
- 81% are ready to pay more for the game with such a feature. 79% with a higher probability will buy a game with “smart NPCs”; 78% are sure that such NPCs will make them spend more time in the game.
- 84% of surveyed are sure that NPCs are an important part of the game.
- 79% of respondents are speaking with an NPC. 40% are trying to know the lore in detail and going through all available dialogue options. 24% are skipping this part to do the objective.
- The majority of those who completed the survey don’t like in NPCs the following: same dialogues (28%); inability to adapt to the in-game changes (22%); lack of variability.
- 50% of users will be glad if NPCs will remember previous actions and will be in context.