ERA released a massive report about the entertainment market in the UK. Despite having many numbers, it allows comparing gaming with other verticals – music, and video.
- The overall entertainment UK market volume is £11.083B.
- In 2022 games were responsible for 42% of this amount; video content (movies, TV series, etc.) – for 40%; music – for 18%.
- Despite the fact that other sources are telling (like GSD, and GfK) about the declining gaming market, ESA analysts found that it grew by 2.3% to £4,66B.
- You might have heard a lot recently that video games are the largest entertainment market in the world. In 2023 the UK leadership may return to video content. Its growth hasn’t stopped after the pandemic in 2022 it surged by 14.4%. And this is the main entertainment market growth driver.
- Game sales in digital format in 2022 grew by 3.1; physical sales declined by 4.5%. 89.5% of video game sales in the UK have been made digitally.
- Steam (50.5%) and PlayStation Store (37.9%) are the main platforms for buying digital games in the UK.
- Sony is accountable for 45% of the UK console market; Nintendo – for 44%; Microsoft – for 11%. Only software sales are included here.
- The average price of the physical version of the game in the UK in 2022 increased by 6.7% to £36,47.
- FIFA 23 sales in the UK in 2022 resulted in 2.5M copies. Call of Duty: Modern Warfare II has been bought 1.68M times. Elden Ring sold 865k copies.