- Mobile apps in 2022 earned $500B+. $167M (33.2%) of them came from the IAP purchases. The rest is from ads.
- Only 35% of $336B of ad revenue was generated by games. However, if we won’t include giants like Facebook, TikTok, Instagram, YouTube, Snapchat, Twitter, Linkedin, and Pinterest – games are responsible for 70% of all ad revenue.
- Users have made purchases of $167B in 2022. 66% of this amount came from games.
- 98% of all game IAP revenue comes from one-time IAP purchases (not subscriptions or recurring purchases).
- App Store is responsible for 50% of all IAP revenue; Google Play – for 27%; 3rd-party Android Store in China – for the remaining 23%.
- Candy Crush Saga, ROBLOX, Coin Master, Royal Match, and Pokemon GO – in top-10 by revenue in the US in 2022.
- 46% of the world’s ad revenue (by all segments) comes from the US. Asia (23%), Europe (19%), Latin America (7%), and MENA (4%) are next.
- Amount of users that are making small purchases (up to $9) increased from 43.7% to 44.5%. The number of mid-purchasers (from $10 to $24) remained the same – 31.5%. Slightly increased the share of purchasers with an amount of $100+ – from 12.3% in Q1 2022 to 13.3% in Q1 2023. The share of purchasers with an average cheque from $25 to $99 decreased from 12.5% to 10.8%.
